Concept development derives from a structured approach and is a set of activities that are carried out from market and consumer research with consideration of the technical aspects of the products, we develop alternative methodologies to meet the needs and select a preferred for the basis of subsequent system or capability, development and implementation.
Identifying the target market is vital for a product that allows it to tailor its advertising, pricing and promotions to appeal directly to the desired audience. We research the product that defines its target market narrowly to fully meet most client’s needs. Launchpad thoroughly investigates the specific market your product will be engulfed in at set free to compete against the rest.
We work alongside our clients to transform your product’s capabilities for improved development effectiveness, reduction in time to market combined with increased productivity. By pursuing our state of the art procedures and methodologies we enhance your product’s reputation, broadening its horizons for the ambitious market that awaits it.
Through this stage, Launchpad plan, create a concept idea, test and evaluate the product and its potential moving forward. Analysing the functionality of the product plays a pivotal role in the overall marketable phase it will be embedded into.
In collaboration with our leading marketing departments, we will incorporate all functionalities and techniques utilised in modern marketing to extend and unveil the potential of the desired product idea.
Ensuring smooth transitions with accurate analytic results is vital to move forward. We aim to cater all parameters for your product to blossom and maintain its relevancy in this competitive era.
Ensuring product stability and distribution is vital when it comes to marketing a product efficiently. At Launchpad we will guide you on techniques and ideas to further elaborate on your product ideas to increase service delivery and boost reputation.
Marketing will boost sales and will integrate with your product. Our leading team of marketing geniuses, combined with MLK Marketing will burst out the full potential of the product idea, generating the necessary exposure and hence, revenue.
Our accounting masterminds will handle the financial backbone of the product, ensuring fluidity with all financial proceedings and arrangements. This is an important step that will play a pivotal role in the health and upbringing of the product idea.
Our leadership and expertise will be applied on many other occasions. We endeavour to evolve into Australia’s leading project upbringing company. With extensive experience and dedication we have paved the way to prosperity.