Concept development derives from a structured approach and is a set of activities that are carried out from market and consumer research with consideration of the technical aspects of the products, we develop alternative methodologies to meet the needs and select a preferred for the basis of subsequent system or capability, development and implementation.


Identifying the target market is vital for a product that allows it to tailor its advertising, pricing and promotions to appeal directly to the desired audience. We research the product that defines its target market narrowly to fully meet most client’s needs. Launchpad thoroughly investigates the specific market your product will be engulfed in at set free to compete against the rest.


We work alongside our clients to transform your product’s capabilities for improved development effectiveness, reduction in time to market combined with increased productivity. By pursuing our state of the art procedures and methodologies we enhance your product’s reputation, broadening its horizons for the ambitious market that awaits it.